Why this? Why that?

October 24, 2010

Why do great products fail to succeed?

Filed under: Technology — Tags: , , , — jluraschi @ 3:12 pm

Suppose that you find a way of sending messages to the past and after winning the Nobel Prize in Physics, Mark Zuckerberg hires your services to send a message to himself around 2000 to start working earlier on Facebook. Mark from 2000 gets the message and has Facebook (as we know it today) fully functional by 2001.

BTW, back in 2001, Wikipedia and Yahoo would have look more like this and this.

Were we ready for Facebook in 2001? Or would we have been just too creeped out by sharing our life’s in the web back then? Perhaps the generation that adopted Facebook would have been ready but they would rather be in high school with limited connection to internet? Would it have worked? Even for the university students back then, would they have been connected and interested enough in the web to build momentum around Facebook? In other words, was the concept of Facebook really invented or was it rather meant to be implemented at the specific point in time when people already had the need for it?

If there is already demand for a product that has not been created, is it more important to create it first or create the best? Did it really matter the efficiency of the light bulb when it was created or just get it to work? Can a product succeed without being launched at the correct time? Would it be possible to create awareness to shift its timing and make it succeed? Back in 2001, how expensive would it have been to provide the correct awareness to make people live their lives in a different web-connected way? Did Facebook change the way we live or did we changed the way we want to live?

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1 Comment »

  1. Perhaps it is a mistake to assume that the “greatness” of a great product lies within itself. I think you´re right when you say that people has to be “ready” to accept one product or another.. But, also, there is a big part of society “constructing” the “greatness” of a product. Its completely relative to the market[society] youre in.. So if you want to get a really great product you should focus on people rather than in what you think is a good product.

    Indeed: Is it possible to have a good product that is not perceived by sociey as such? And if so, Which are its properties? How can you possibly distinguish it between the products that simply are bad ones?

    Comment by Erugand — November 11, 2010 @ 4:25 pm


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